in a diverse palette of colours featuring shades such
as emerald (the colour of the year) deep lavender, saffron, earth red
with a variety of pastels and hues. 5 designs are in a single colour
theme with 6 designs available in 2 diverse colourways. The collection
also features single piece shirts which can be worn in combination with
other clothing and 9 designs which are available in 3 piece suits.
Outfits from the new collection are currently available in attractive price points ranging from PKR 2,799 to PKR 2,999
making the outfits an ideal option for early Eid shoppers. Currently
available in unstitched variations options only, stitched versions of
the outfits featuring detailed embroidery will soon be available in
early July 2014.
Speaking about the new Mid-Summer Pareesa Lawn Collection 2014, fashion designer Sahar Atif
said, “The new Mid-Summer Collection consists of subtle patterns that
project an ethnic feel which truly encapsulate the essence of summer. We
have taken the Pareesa brand into new territory by opting for a more
traditional and cultural style, which is a change from Pareesa’s
otherwise contemporary design mantra. Our new range of prints are
elusive, feminine and timeless in nature. We hope that our discerning
consumers will find the new collection to their liking!”
The Pareesa Lawn Collection 2014 designed by Sahar Atif
is the brand’s contemporary take on the classic summer fabric and
features an ethnic line of prints employing sub-continental embroideries
and motifs. The launch of the brand’s new Mid-Summer collection follows
its recent participation in the Voile segment of the 6th PFDC Sunsilk Fashion Week 2014.
Written by Unknown
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